Have you been persuaded by an “influencer”? Do you really know?
Dr. Paul talks to Toronto-based journalist and art curator, Tatum Dooley, about the rise of influencers, namely popular individuals online selling what appears to be a “natural” or “ordinary” part of their lives, and how they are pairing—through agencies like Toronto’s #paid—to with trendy brands to strategically push their products.
Bearing on the power of images and art, the discussion explores how ethical influencer marketing is and to what extent audiences can make informed choices as to whether to buy from them, thereby having the opportunity to resist the allure of advertising.
Learn more about Tatum here.
Producer – Dr. Paul Salvatori
Writer & Host – Dr. Paul Salvatori
Sound Editor – Peter Bull
Music – Dr. Paul Salvatori